Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It allows website owners and marketers to analyze their website traffic, measure advertising ROI, and track the effectiveness of their marketing efforts.
Why need analytics?
The service uses a tracking code that is installed on a website to collect data about website visitors, including how they found the site, what pages they visited, how long they stayed, and what actions they took while on the site. This data is then analyzed and presented in reports that provide insights into website performance, user behavior, and traffic sources. Google Analytics is a powerful tool for businesses of all sizes, as it provides valuable information that can help them optimize their website, improve their marketing strategies, and ultimately drive more conversions and revenue. It also integrates with other Google tools like Google Ads and Google Search Console to provide even more insights and optimization opportunities.
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