Keyword research is the process of identifying and analyzing the words and phrases that people enter into search engines like Google, Bing, or Yahoo when looking for information, products, or services online. The goal of keyword research is to find the most relevant and high-traffic keywords related to a particular topic or industry.
Why need keyword research?
The importance of keyword research lies in its ability to inform content creation, search engine optimization (SEO), and online advertising strategies. By knowing the words and phrases that people use to search for specific information or products, marketers and content creators can tailor their content and advertising to better match what people are looking for. This, in turn, can help improve search engine rankings, drive more traffic to a website, and ultimately, increase sales and conversions.
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