What is Local SEO?

Local SEO (Search Engine Optimization) is the process of optimizing a website or online presence to increase its visibility in local search results. Local search results are the search results that appear when someone searches for a product, service, or business in a specific geographic location.

Local SEO involves optimizing a website's content, structure, and metadata for location-specific keywords, such as "coffee shop in Seattle" or "plumber in New York City". It also involves creating and optimizing Google My Business listings, building local citations (mentions of the business's name, address, and phone number on other websites), and earning positive reviews from customers.

Why need Local SEO?

The goal of local SEO is to improve a business's visibility in local search results, increase website traffic, generate more leads, and ultimately drive more revenue from local customers. It is especially important for businesses that serve customers in a specific geographic area, such as restaurants, retail stores, and service-based businesses like plumbers, electricians, and HVAC technicians.